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Full Stack

YouTube™ Marketing

Process

You will be assigned a dedicated social media manager to develop your strategy and execute it. Our experts will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both.

Whether it’s planning your strategy, creating content, or PR outreach and promotion, our growth agents transform companies with their scientific approach.

Reach the right people, on the right platforms, at the right time. We handle PPC strategy, execution, and ongoing management. The results? provable ROI, plummeting CPC and explosive growth.

Goals & KPIs

Lead generation is where you create, nurture, and monitor prospect interest so your sales team can engage them for conversion. We work with our clients to establish new prospects & leads. Develop lead generation with Outbound/Inbound Activities, Referral Sources and more.

When it comes to increasing the number of downloads for your mobile app, software, or products, content marketing is essential, not optional. Unlike traditional app install ad campaigns, our campaign generates a large quantity of downloads in a short time. This affects not only the size of the user-base, but also the app rank in app store charts.

Driving traffic is hard. Really hard. It’s disheartening to see a flat line on your analytics, despite all your hard-work. You may not see the results overnight, but a robust content marketing strategy is one of the best ways to increase traffic to your website in the long term. In the past, this may have meant stuffing your page with keywords in an effort to artificially boost your search engine result page (SERP) ranking.

Our sales campaign is a planned sales strategy, which effectively makes use of one or more channels to fulfill customer’s needs. Most sales campaigns run for a limited time only; they put a time limit on them, so as to always keep their salespeople and customers motivated to boost sales.

Brand exposureis one of the most important aspects of running a business. In fact, it directly impacts how many customers and clients you acquire as a company. Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business.

Your core audience will spread the word for you via social media & word of mouth. You will gain new audience and subscribers in a perpetual and organic way. Traffic and audience growth will take a snowball effect, and that’s how individual influencers and publications have built a following of millions of readers.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it!

The Net Profit Margin KPI measures how effective your business is at generating profit on each dollar of revenue you bring in. This financial KPI is a measure of the profitability of your business and is instrumental in making long- and short-term financial decisions. Understanding this KPI may even give you an advantage in a pricing war with your competitors.

Managing your customer retention rate is an incredibly important part of growing a sustainable business. Customer retention is something that you’ll want to aim a lot of attention towards, if you want your business to succeed in the long term.

Bounce rate is a frustrating reality for most website owners. One of the metrics that is considered important when evaluating the effectiveness of a website is the bounce rate. Improving your bounce rate (by reducing it) will lead to more interaction with your site and possibly to more conversions

Strategy

The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.

Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.

Creative Services

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.

We can give your brand a voice that’s so fascinating it’s impossible for it to be ignored. Our creative marketing team use the latest technology, their own amazing expertise and years of collective talent to devise marketing strategies to win customers over for your business. There are so many ways to broadcast your company’s message but first it’s important to determine what that message is.

We can help you harness your influencers and brand advocates passion into a more actionable and strategic set of activities which can lead to recommendations and referral, but ultimately to sales and a much wider brand recognition. Our PR services & outreach team offers Top Tier, SEO Link Building, and Social Media Influencer Outreach and delivers measurable results. 

Content marketing is about creating and distributing unique, educational, engaging content with the end goal of increasing conversions. Our agency’s content marketing services will help you increase website traffic from your online marketing channels.

Quality Production. Our team captures the essence of your brand, product, and goals, and creates videos that enhance your video marketing campaign. We consider your brand voice and audience, as well as viewers attention span and what works best across your channels. Our Video Marketing Services can help companies transform into data-driven, integrated digital video marketing and promotion organizations.

Introduce the world to your business with authentic, high-resolution photos of your team, locations, products, customers and events. High-quality photography is critical in capturing and engaging the attention of your online audience. Our photography and video services extend beyond digital or DSL photography to include drone photography and drone videography services as well as 360 degree photo and video now popular on social media marketing networks such as Facebook.

Campaigns

We know exactly what it takes to effectively promote your event online. From marathons to festivals, we know the exact digital mediums required to make your event a complete success.

Perception is an incredibly fundamental part of the online buying process and can often be the difference between a visitor and a customer.

Do you have a great product or service but need to build more awareness for it? We have some great ways to help spread the word to your precise digital audience.

Increasing sales is not just about increasing traffic. Making sure your website is optimised for conversion and carefully constructing campaigns that maximise the chance of conversion is the secret to success.

If your website converts well but is low on visitors, we can build a perfect campaign to boost the number of visitors your site receives on a daily basis.

Converting a visitor into a lead or inquiry is all about tailoring the user experience to match their expectations.

Launching a new product or service and need a perfect launch campaign to spread the word and boost sales?

Powerhouse

Authority Channel

Social Trends

Multimedia Posts

Response Analysis

Social Listeting

Advanced Analytics

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EventsCanada is our partner at the table on key facets of growing our brand and helping drive both topline and bottom line result by building more meaningful relationships with both industry leaders & our guests.
John Daega
Golden Owen, Owner

Dominate Ad Strategy

Youtube™ Ads

Human Expertise 

Take your advertising to the next level. Stop wasting money on clicks that never convert into sales. Based on the results from your campaign, our algorithm gives you suggestions to reduce your PPC, improving your returns on advertising up to an additional 43%

Technology Power

Our Data Science team is constantly tuning our smart Predictive Budget Allocation engine so that you don’t have to worry about manually shifting budgets between campaigns and ad sets

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Platforms

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YouTube™ Ads

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Snapchat™ Ads

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Pinterest™ Ads

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Linkedin™ Ads

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Instagram™ Ads

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Twitter™ Ads

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Amazon™ Ads

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Google Shopping

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Bing™ Ads

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DoubleClick™

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Spotify™ Ads

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Vimeo™ Ads

Youtube™ Marketing

Out of 60 Superbowl ads shown in 2016, 45% displayed a bespoke hashtag, which beat the 35% of ads that included a URL. This proves Twitter Ads can be one of the most engaging ways to promote your goods and services. It isn’t just big sporting events that see an avalanche of Twitter references. Almost every company worth its salt is using Twitter Ads to its advantage. Promoted content on Twitter is created to serve a purpose to users. Forget spammy posts, Twitter Ads is all about quality content. This could range from a simple high quality image to a beautifully shot video.


Content Management

Are you worried about a lack of in-house expertise and resources to keep pace with the constantly evolving digital world? Does it feel like your content is getting lost or failing to connect with your target audiences worldwide? At EventsCanada, we are strong believers in creating long-term partnerships that aren’t limited to great beginnings. Instead, we’ll see your story through to earning the lasting trust of your customers. We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators and linguists. This gives us the agility to adapt to the size and focus of your project to ensure the delivery of high-quality content at the cutting edge of digital marketing.

Why choose us?

Are you worried about a lack of in-house expertise and resources to keep pace with the constantly evolving digital world? Does it feel like your content is getting lost or failing to connect with your target audiences worldwide?

At EventsCanada, we are strong believers in creating long-term partnerships that aren’t limited to great beginnings. Instead, we’ll see your story through to earning the lasting trust of your customers.

We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators and linguists. This gives us the agility to adapt to the size and focus of your project to ensure the delivery of high-quality content at the cutting edge of digital marketing.

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